Does Social Media really work?
In a word yes (if it is done properly). The secret to making social media work is to:
Social media is not mass marketing, it is a conversation with an individual or small group of like minded people.
How can Refresh help?
Refresh have devised social media strategies for many clients. Some of our recent projects include:
Online forums
For one client we developed an online forum to encourage potential clients to engage with the brand, ask questions and learn enough to make a buying decision. The forum regularly got 3,000 visitors who on average spent 6 minutes looking around. Current clients were telling stories of their wonderful experience and potential clients were being reassured and building confidence in the brand.
Facebook
For another client we developed a Facebook group to promote a new sporting event. Within a few weeks, the group had 2,500 fans.